Today, there’s not a ready-made word for what I do. I write, yes — it’s a lot of how I spend my time — but I’m not a copywriter. You might say I’m a content designer, in that I approach my work like a D-school veteran, thinking about not just content and audience but the context of development in the broader landscape of your communications, in the context of your goals and gremlins, in the context of your resources, work style and office politics. 

I also do a lot of work that isn’t writing. I coach clients on everything from marketing plans to dealing with difficult bosses and employees. I analyze business processes and help articulate value propositions. I work with video and audio, print and web. And I help organizations get to the bottom of who they are and what they offer, align those truths with aspirations and plot a path from status quo to status whoa (I thought I just made "status whoa" up, but Google tells me otherwise). 

Bottom line: I work with clients in any aspect of how they engage people — internal or external, direct or tangential, through words, sound, visuals, products or services. If you’re looking for some help in that vast and murky territory, let’s talk.