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what I do


I started my career as a business journalist before becoming a copywriter, then content manager, strategist and finally creative director for a small agency with big clients, overseeing $1.45M in annual marketing and communications for national and international brands. Wanting change, I scaled back, working part-time as a communications writer with the University of Arizona and ultimately opting for the freelance life, in which I still apply nose to grindstone 5+ days a week. 


(Not what you're looking for? Jump to a list of projects in my portfolio or clients I've worked with.)

Today, there’s not a ready-made word for what I do. I write, yes — it’s a lot of how I spend my time — but I’m not a copywriter. You might say I’m a content designer, in that I approach my work like a D-school veteran, thinking about not just content and audience but the context of development in the broader landscape of your communications, in the context of your goals and gremlins, in the context of your resources, work style and office politics. 


I also do a lot of work that isn’t writing. I coach clients on everything from marketing plans to dealing with difficult bosses and employees. I analyze business processes and help articulate value propositions. I work with video and audio, print and web. And I help organizations get to the bottom of who they are and what they offer, align those truths with aspirations and plot a path from status quo to status whoa (I thought I just made "status whoa" up, but Google tells me otherwise). 


Bottom line: I work with clients in any aspect of how they engage people — internal or external, direct or tangential, through words, sound, visuals, products or services. If you’re looking for some help in that vast and murky territory, let’s talk.

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A/V Presentations

Acquisition Communications

Ad Concepts & Content

Application Planning & Modeling

Awards Submissions

Banner Ads

Billboard Concepts & Content

Blog Posts

Board Meeting Materials & Recaps

Brand Consulting


Business Identity Development

Business Process Audits

Case Studies

Communications Strategy

Company Retreat Reports

Conference Materials

Corporate Culture Development

Creative Briefs

Crisis Communications

Destination Marketing Content

Direct Mail Planning & Content

Distance Learning Curricula

Elevator Pitches

Email Campaigns Planning
     & Content

Event Programming Planning

Event Promotion Materials

Fact Sheets

projects in my freelance portfolio (2008 to present)

PR Toolkits & Campaigns

Presenter Scripts & Speeches

Press Releases

Process Mapping

Product Documentation & Manuals

Program Rollout Planning

Promotional Postcards

Proposals & RFQ Responses

Radio Spots

Research Briefs & Distillation

Research Recruitment Materials

Research Reports

Focus Group Planning

Sales Decks & Kits

Self-Studies & Organizational


Social Media Planning & Content

Sponsored Editorial

Student Recruitment Materials

Technology Briefs

Tradeshow Signage & Materials

Training Curricula & Materials

Video Planning & Production

Video Tutorials Production

Webinar Planning & Content

Website Audits, Planning & Content

White Papers

Feature Articles (Print & Web)

Flyers & Sales Sheets

Fundraising Materials

Holiday Communications

HR Toolkits Development

Infographics Planning & Content

Interior Display/Design Content

Kiosk Planning & Content

Leadership Briefs

Leave Behinds

Legacy Planning

Listening Campaigns

Marketing Plans

Marketing Strategy

Media Kits

Membership Materials

New Product/Service


News Briefs

Newsletter Planning & Content

Organic SEO Advising

Orientation Materials

Personnel Profiles

Phone Scripts

Phone Tree Planning & Content

Photo Library Planning & Curation

Photo/Audio Essays

Poster Concepts & Content


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organizations & brands I've worked with

This list includes groups I worked with before freelancing and/or as a subcontractor. Clients I've worked with as an independent contractor appear in red. "UA" refers to the University of Arizona.

5 Lights Group

Agnese Nelms Haury Program

     in Environment & Social Justice

America West Vacations

American Gaming Association

American Hotel & Lodging

     Association (w/NJI Media)

American Petroleum Association

     (w/NJI Media)

Anne Maley Consulting

AOL Travel

APLUS Research Study

Arizona Bilingual Magazine

Arizona-Sonora Desert Museum

Bon Voyage Travel

Calgon Bath & Body

California Travel Association

Carondelet St. Mary's

     & St. Joseph's Hospitals 

Celine Dion Parfums

Champlain College



Community Foundation

     for Southern Arizona

Cooper Center

     for Environmental Learning

Cottonwood Tucson

Coty, Inc.

Coyote Creek

City of Phoenix Aviation Dept.

Creative Slice

Desert Diamond Casino

Design Collaborations 

Destination Irvine

Doctors Recall Service

Dunwoody CVB

Edible Baja Magazine

Electronic Arts

Florida's Space Coast

     Office of Tourism

Go Hawaii

Greater Tucson Economic Council

HTG Molecular Diagnostics

     (w/Godat Design)

Hughes Federal Credit Union

     (w/Caliber Group)

Inside Tucson Business

International Congress

     & Convention Association

International Ornithologists' Union

Jovan Body Tonic

Jovan Musk

Kansas City Convention & Visitors


Ken Kay


LSVT Global

Madden Media



National Endowment for Financial


O The Oprah Magazine

Pet Genius

Petfinder & Petfinder Foundation

Piles of Paper


R.E. Darling


Rio Nuevo (w/Moia Group)

SCN8A Shay Emma Hammer


Sharon Stills, NMD

     (w/Commotion Studios)


Smiley Babies

Smiley Licensing

Southern Arizona Arthritis


Southern Bleacher

St. Lucia Tourism Authority

Stetson Colognes

Stetson World Licensing

Sundt Construction

Sunquest Information Systems

Susan G. Komen Foundation

     of Southern Arizona

Tampa Bay Convention Center

The Conscious Leader

the healing garden

Thomas Smile Designs

Tourism Kelowna

Tourism Richmond, B.C.

Tucson Guide

Tucson Home Magazine

University Physicians Hospitals

UA Alumni Association

UA Center for Integrative Medicine

UA College of Education

UA College of Medicine

UA College of Science 

     (w/Godat Design)

UA Corporate & Business Relations

UA Department of Surgery

UA Diversity & Inclusion

UA Eller College of Management

UA Flandrau Science Center

     & Planetarium

UA Health Sciences

UA Healthcare Partnership

UA McGuire Center

     for Entrepreneurship

UA Mineral Museum

UA News

UA Norton School of Family

     & Consumer Sciences

UA Office of Sustainability

UA Online

UA Rogers College of Law

UA STEM Learning Center

UA Tech Launch Arizona

UA Terry J. Lundgren Center

UA University Relations

U.S. Travel Association

University of Minnesota

University of Wisconsin-Madison

Valley Forge Convention & Visitors


Virgin Mobile

Visit Alexandria

Visit Charlottesville

Visit Natchez

Visit Orlando

Visit Panama City Beach

Visit Rochester MN

Visit South Haven

Visit Tucson

Visit Utah Valley

Washington Waterfronts

Waters Foundation

     (w/AB Graphic Design)

Western National Parks Foundation

Westland Consulting

Wichita Convention

     & Visitors Bureau

Ydoyouthink Campaign

Young Audiences, Inc.

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